For me the ideal artwork is something to fall in love with. It should be strangely, strongly self-evident in an organic way, meaning this artwork is the only way it could be, the only way it could be made. It has power like a sacred object, something you want to return to again and again. Every time you look at the artwork it gives you something to take with you.
I wrote down a few rules for myself, to read when in the studio, making art, as a reminder for where I want the artwork to go. (It doesn’t mean I achieve this every day, but it is something I aim for ;-)
- Making art should feel like rock-and-roll
- is about now
- Minimalistic, without losing the poetry
- Make the art you need
- Expand beauty