Sagmeister & Walsh: Beauty
A mix of installations produced especially for the show together with examples of product design, urban planning, architecture, and graphic design invites the audience to see, smell, and touch. Backed by findings in psychological aesthetics, Sagmeister & Walsh argue that beauty is more than just a superficial strategy: it has a pervasive influence on our everyday lives, stimulating our senses and ultimately making the world a better place. Around 70 groups of exhibits divided into six themes – “What is Beauty?”, “The History of Beauty”, “In the Eye of the Beholder”, “Experiencing Beauty”, and “Transforming Beauty” – spark an aesthetic discourse on beauty as a paradigm for high-quality design.
Picture: Stefan Sagmeister (*1962) & Jessica Walsh (*1986), Color Room, 2018/19, in cooperation with Backhausen, MAK Wien DESIGN LABOR, © Aslan Kudrnofsky/MAK Wien